Online dating code revealed

The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.

A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.

But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.

You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

What you choose to put in your online dating profile says a lot about you.

Are you a dog-lover with a penchant for pinot noir or a budding bookworm who frequents the local salsa bar on Friday nights?

They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.

“I was on a date with a guy who turned out to be a convicted felon.

There’s a whole range of difficult human emotions to contend with: insecurity, disappointment, rejection, maybe heartache. “Sometimes there is nothing that clicks whatsoever,” says Julien Nguyen, a 30-year-old software designer from Austin, Texas, who has used Bumble and Tinder.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.

Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.

According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).

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“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.

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