Negative effect of online dating
Scientists have evaluated social isolation in many studies, and have determined that it can lead to a host of mental, psychological, emotional and physical problems including depression, anxiety, somatic complaints and many others.
While the above studies show actual correlations between social networking and negative consequences, others argue that many other negative consequences may exist that have not yet been studied.
Hyper-networking was also associated with depression, substance abuse, poor sleep patterns, suicide and poor academic performance.
While on the surface it appears social networking brings people together across the Internet, in a larger sense it may create social isolation.
According to e Marketer, social network ad spending reached .68 billion in 2015 and should reach .98 billion by the end of 2017.
A 2015 study conducted by the University of Missouri found regular use of Facebook could lead to depression if the site triggered envy in the user.
Sites are able to offer services and accounts for free because of the staggering sums of money spent on ads.
According to BBC News, social networking sites are uniquely positioned to make money by matching people to products.
One of the professors conducting the research said, "If it is used...
to size up one's own accomplishments against others, it can have a negative effect." A 2010 Case Western Reserve School of Medicine study showed hyper-networking (more than three hours on social networks per day) and hyper texting (more than 120 text messages per day) correlated with unhealthy behaviors in teens, including drinking, smoking and sexual activity.