As a result, Conru started Adult Friend Finder, which he described as "a release valve".
Friend Finder has since established other niche dating sites, including Senior Friend Finder, Amigos.com, Big Church.com, and
In October 2009, as part of an arrangement with The Kluger Agency, musician Flo Rida released a music video for his song "Touch Me" via Adult Friend Finder.
A representative of the agency stated that it was "always great to combine a very sexy high octane record with a very sexy brand.
Accessing certain features, such as e-mail, private chat rooms, webcams, blogging, and a webzine, requires paid membership.
Adult Friend Finder has an affiliate program, whereby webmasters are compensated for referring users to the site.
As previously mentioned, a portion of members use AFF as a means to gain new "clients" or haven't used the system in years.
The downsides to Adult Friend Finder are that you can't contact other members or truly search for them unless you pay for a membership, nor can a member with a special membership (see costs below) contact you first.
These employees have stated that the majority of customers do not notice the charges for many months.
In 2007, Adult Friend Finder settled with the Federal Trade Commission over allegations that the company had used malware to generate explicit pop-up ads for the service on computers without user consent.
According to the site, "You can make new friends, find the hottest singles, wildest couples, and sexiest groups.
Whether you're straight or gay, looking for sexy women or men, you'll find everything you want on Adult Friend Finder."Adult Friend Finder offers a matching system for every fantasy, sexual want, and gender you can imagine, including groups, swingers, exhibitionism, cross-dressers, BDSM, and email or phone fantasies.