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Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.But, as great as those stats sound, online dating is also utterly time consuming and competitive.Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.On its blog Ok Trends, which has attracted over 1 million unique visitors, the site makes intriguing observations about user behavior.“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.
Think of it as rapid market research for one of the most important elements of your campaign.Messages sent to people who had simply viewed a client's profile were just over 80% more likely to elicit a reply.Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating.Profile Updates : Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails.They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites’ search engines.
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As Scott Valdez puts it, "Online, you're only as good as your worst photo." Messages : According to Scott Valdez at Vi DA, if you email someone who was last active one to three weeks ago then your response rate will be 60% lower than if you message one that’s ‘online now’.